The business model that makes money through mass surveillance and people profiling. Indeed, the entire brand is arguably a dark pattern.īehold the child-like colors! The friendly babble of syllables! The tempting freebies! The tall talk of missions and moonshots! And tucked quietly beneath that Googley exterior: The adtech giant tracking Internet users en masse to sell their attention. It’s a disingenuous retort from an online advertising behemoth whose power and profits stem from its expertise in capturing markets by manipulating and monopolizing Internet users’ attention. When antitrust accusations close in on Google the tech giant loves to fire back a riposte that competition is just “ one click away“.
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